AWAG’s Centrepoint Stake Rise Signals Potential Takeover Bid
The Australian Wealth Advisors Group (AWAG) has increased its stake in Centrepoint Alliance to 19.26%, crossing the threshold for potential takeover activity. This move follows Sequoia’s exit from Centrepoint, selling its entire stake. AWAG’s latest acquisition is understood to have been facilitated by Sequoia’s divestment, marking a strategic shift in ownership.
AWAG’s stake has grown steadily, rising from 14.3% in May to 17.1% in July, and now surpassing the 19% mark required for corporate action. This positions AWAG as a significant player in Centrepoint’s future.
A History of Takeover Attempts
Centrepoint Alliance has been a target for acquisition before. In 2022, Diverger attempted a takeover but failed to gain traction with Centrepoint’s board. Diverger cited a lack of engagement and access to due diligence as reasons for the deal’s collapse. The firm had proposed a scheme of arrangement but faced challenges in aligning assumptions with Centrepoint’s board, showing the complexities of such transactions.
COG’s strategy focused on financial services distribution and retail funds management. However, they exited their position in May 2025, selling to Sequoia and AWAG.
AWAG’s Ambitions and Industry Consolidation
AWAG has openly expressed its desire to expand, aiming for 150 authorised representatives by 2026. This latest stake increase aligns with their stated goal of participating in industry consolidation.
Centrepoint’s Shareholder Environment
Despite AWAG’s growing stake, Thorney Investment Group remains Centrepoint’s largest shareholder. Led by Alex Waislitz, Thorney is known for its ‘constructivist’ approach, also holding stakes in COG Financial.
AWAG’s increased stake from 18.2% to 19.26% in Centrepoint Alliance, acquired via Sequoia’s divestment, marks a critical juncture. This move not only positions AWAG for potential corporate action but also shows the dynamic nature of Centrepoint’s shareholder environment.
